Board of Directors

Board of Directors


Andrew Willoughby

Andrew Willoughy

Andrew has served on the board now for 5 years in the VP Membership position and as the President. Andrew is keen for new initiatives that see us reach our members from all areas of the country.

 "It’s a real pleasure to be working with the board of amazing Directors, I am confident our members and sponsors will see a continued effort from the board to deliver our current program as well as new initiatives. I look forward to working for our members and sponsors for 2015-16." Visit his LinkedIn profile at



Alan Maxwell


I am a Senior Business Analyst with a broad business background who has specialised in telecommunications, education, finance and gas distribution industries in recent years. My experience includes: requirements management, business process and data modelling, process analysis and improvement.

After graduating with a Bachelor of Commerce (Accounting) from Canterbury University in 1984, I spent 6 years at a major accounting firm, qualifying as a Chartered Accountant, and gaining Financial Audit, Computer Audit and Computer Consulting experience from a wide range of clients and industries. In 1990 I started as a Data Analyst with Telecom NZ and progressed through Business Analyst and Senior Business Analyst with Telecom NZ before moving to IBM and then Hewlett-Packard NZ (now Hewlett Packard Enterprise). During that time I have been involved with the successful development, implementation and/or maintenance of systems in a number of areas including: CRM/Customer Care, Telco Rating and Billing, Energy Sector end-to-end Invoicing, Sales & Marketing, Sales Commissions, Financials, Data Warehousing and Customer Loyalty.

I have been a member of the NZ Computer Society (now ITP) since 1992 including a period as Treasurer of the NZCS Canterbury branch in 1996-1997. I have been a member of IIBA since October 2008, and in 2010 I resigned my membership in Institute of Chartered Accounts NZ to focus more on Business Analysis.



VP Sponsorship

Will Parker


Will Parker loves doing good work with good people, moving towards mastery and delivering positive change.  A key strength of Will’s is identifying complex business needs and then recommending solutions to meet those business needs in a simple to understand way.

As BA Practice Lead at Montage Business Intelligence, Will utilises the business analysis skills set to build a shared and common understanding, deliver valuable insights & improvements and helps people develop their strengths along the journey, so that we have the ability to make informed decisions based on facts and the ability to plan, monitor and improve.
As a Director with the New Zealand Chapter of the IIBA, Will’s role is to add value to the membership and work with a committed team to help people, like you, who use the business analysis skills set, to do so competently, professionally and grow capability in a way that meets the evolving needs of organisations, both now and in the future.  
If you would like to support the IIBA, or simply share some of your thoughts, then please email Will Parker or contact him on LinkedIn



VP Professional Development & Certification

Gerhard le Roux

Gerhard le Roux

Gerhard le Roux is an IIBA® Certified Business Analysis Professional™ (CBAP®) with more than 15 years’ business analysis experience. Though the bulk of his experience is in the financial industry he has worked across multiple industries including government, transport and media.

His passion for Business Analysis has lead him to seek coaching and mentoring opportunities and as Vice President of Personal Development and Certification he is looking forward to serve the local BA community.


VP Communications and Marketing

Lakshmi Narayanan

Elly Bhatia

Lakshmi brings more than eight years of international experience in management and technology consulting services focussing on business analysis, project management, and strategy implementation areas.
He has worked with leading global management and technology consulting corporations in India, the UK, and South Africa and helped some of the Fortune 500 companies implement sustainable solutions with lasting impact.

Lakshmi is a member of IIBA NZ Chapter since 2016 and he is very much excited to work with the board and broader IIBA community.

Visit Lakshmi's LinkedIn profile at -


VP Membership

Donald Cruz

Ainsley Haslett

Donald Cruz is a Project Management Professional (PMP), Certified Prince2 Practitioner and Business Analysis Professional (CBAP).
With 14 years of IT experience, he has a proven track record in delivering complex programmes of technology and business process change across trading, sales, front office and operations for the US and European markets.  Donald has extensive international experience in organizational leadership in both private and non-profit organizations.
He is delivery focused, with proven track record of building high potential, multi-disciplined, diverse teams that are commercially savvy and motivated to addressing organizational challenges that are impacting the bottom line.

If you would like to support/volunteer for the IIBA, please email or contact him on LinkedIn


Secretary (Acting) and Immediate Past President

Sarah Gibson

Sarah’s positive approach and commitment to the global business analysis community is showcased in her ongoing local and global engagement and focus. Sarah is a nationally recognized advocate for IIBA through her role as President of the New Zealand Chapter of IIBA from 2008 – 2012 and now as a Member of the global Board of Directors.

As CEO of Redvespa Consultants Limited, Sarah's current role encompasses governance, strategic and operational leadership for one of New Zealand's largest independent BA consultancies. Prior to working for Redvespa, Sarah was heavily involved in HR, both within organizations and as an external freelance consultant. Sarah is a member of the New Zealand Institute of Directors and brings valuable oversight, insight and foresight to the IIBA Board.



Director at Large

Karin Lehmann


Karin Lehmann has been in the business of change for over 17 years. Starting her career at Cisco Systems in the UK and moving to New Zealand in 2005. Karin has worked as a Project Manager, Senior Business Analyst and Consultant at a range of companies across a wide variety of industries including local council, education, agriculture and construction among others. With a degree in Psychology and having created and taught a Business Analysis course at degree level, Karin is passionate about inspiring and up-skilling others. This year Karin has set up her own consultancy – “Butterfly Business Consulting” which is dedicated to enabling transformational change in individuals, teams and organisations. Karin was a Speaker at the ‘Building Business Capability’ conference in Sydney (2012, 2013), Florida (2012) and Las Vegas (2013) as well as BA Development day conference, Wellington (2012). Karin co-led the establishment of regular IIBA events in Christchurch, growing the Christchurch event members base to over 150 in just over a year.


IIBA New Zealand Board win 2015 Professional Development Award

The board are very proud to have supported the NZ business analysis community in attaining the 2015 professional development award, recently awarded at BBC in Las Vegas in November 2015.