Lunch & Learn: Stop asking $2 questions

Nov 11, 2026 12:00 pm - 1:00 pm New Zealand Daylight Time

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Exploring the art of valuable questions in a world full of easy answers. As generative AI makes answers faster, cheaper and easier to produce, the ability to ask the right question becomes more valuable than ever.
For Business Analysts advancing in their careers, value increasingly comes from going beyond gathering information and translating requirements to uncovering what really matters, challenging assumptions and helping stakeholders think more clearly.
 
In this highly interactive session, Business Strategist and Global Keynote Speaker AJ Kulatunga explores why some questions are worth little more than $2, while others can change what people see, influence how they think and shape what they decide to do next.
 
Through memorable stories, practical examples and real-world Business Analysis scenarios, you’ll learn to become more deliberate about the questions you use and recognise what a conversation needs next.
 
Participants will learn to:
+ Recognise the difference between a $2 Question and a $2,000 Question - and understand how better questions can uncover the real issue and lead to more valuable information.
+ Move from gathering information to guiding better thinking - using questions more deliberately to surface context, test assumptions and understand different stakeholder perspectives.
+ Strengthen the human skills that become more valuable as your career advances - using questions to build trust, influence conversations and help stakeholders think more clearly about decisions and what happens next.